I had never considered everything that falls into the “Out of Home” or “Outdoor” Marketing category before this assignment. I used to think that out-of-home advertising was just billboards or airplanes with banners on them, when in reality they could be more interactive with consumers, even something like a sample stand at Costco. Hopefully, you… Continue reading Outdoor Marketing Analysis
Category: Marketing Analysis
Magazine Marketing Analysis
Burger King – Pennsylvania, Oregon, Aviano Burger King’s “Pennsylvania, Oregon, Aviano” Advertisement depicts 3 different Burger King locations on fire. Burger King is taking advantage of their reputation of being the fast-food chain that burns down the most locations and creating a humorous advertisement around them. Dark humor is an acquired taste, so this advertisement… Continue reading Magazine Marketing Analysis
Print Marketing Analysis
This week I decided to try a new layout thanks to enjoying another class member’s blog that used it, shoutout Coral for inspiring me to try something different. I felt like this week was more challenging because not nearly as many advertisements are done through print these days. Norwegian – “The flag of flags” This… Continue reading Print Marketing Analysis
Television Marketing Analysis
To be completely honest, I don’t really watch TV nowadays. I primarily utilize streaming services to watch shows and movies when I have the time, so I decided to analyze commercials that stuck out to me when I was more of a television connoisseur than I am today. I included one commercial that aired on… Continue reading Television Marketing Analysis
Radio Marketing Analysis
O’Reilly Auto Parts This advertisement starts with O’Reilly’s notable jingle, then goes on to state the current sales of products that the store was offering. The appeal of the ads started out as a catchy jingle to get the listener’s attention, but over time it became almost nostalgic for listeners. Many people can remember being… Continue reading Radio Marketing Analysis
Explore Entrepreneurship & Innovation 