Since we are close to wrapping up for the semester, I decided to skip Chapter 6 due to it being short and more about how to accept a job at a startup. While it is a good chapter, I thought this one would be a better finish to wrap up the semester. Chapter 7: Look… Continue reading The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapter 7
The Startup Lottery: Your Guide to Naigating Risk and Reward – Chapter 5
Chapter 5: The Hunt This chapter is all about how to find a job that is the right fit for you. While the author centers it around finding a role within a startup, his tips can be applied to any job search, in my opinion. The author refers to the hunt as a way to… Continue reading The Startup Lottery: Your Guide to Naigating Risk and Reward – Chapter 5
The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapter 4
Chapter 4: Is a Startup Right for You? Prior to reading this chapter/ book, I hadn’t put too much thought into what it would be like to work at a startup. Whether that be as the owner/founder or an employee within the business. The author goes on to explain that working for a startup isn’t… Continue reading The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapter 4
The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapter 3
Chapter 3: Prove It! The author described the Proof Continuum concept and used examples of his previous startup adventures to help show the different stages along the Proof Continuum and possible outcomes during each stage. The Proof Continuum “is a simple framework for determining the company’s stage and assessing whether it has the resources and… Continue reading The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapter 3
The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapters 1 & 2
Chapter 1: What is a Startup? I am curious to hear what your definition of a startup is. The book brought this question up and really had me questioning what my understanding was due to the overuse of the word across varying business backgrounds. The author had a very different definition than what I had,… Continue reading The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapters 1 & 2
Engaging Professional Marketing Services
I decided to continue working with the local non-profit Catman2 shelter for the Engaging Professional Marketing Services assignment. Catman2 is a private no-kill, cage-free cat adoption center located in Cullowhee, North Carolina (not far from WCU). Catman2 was founded by the Catman, Dr. Harold Sims, a retired college biology professor, and his wife, Kay, a retired school… Continue reading Engaging Professional Marketing Services
Outdoor Marketing Analysis
I had never considered everything that falls into the “Out of Home” or “Outdoor” Marketing category before this assignment. I used to think that out-of-home advertising was just billboards or airplanes with banners on them, when in reality they could be more interactive with consumers, even something like a sample stand at Costco. Hopefully, you… Continue reading Outdoor Marketing Analysis
Magazine Marketing Analysis
Burger King – Pennsylvania, Oregon, Aviano Burger King’s “Pennsylvania, Oregon, Aviano” Advertisement depicts 3 different Burger King locations on fire. Burger King is taking advantage of their reputation of being the fast-food chain that burns down the most locations and creating a humorous advertisement around them. Dark humor is an acquired taste, so this advertisement… Continue reading Magazine Marketing Analysis
Print Marketing Analysis
This week I decided to try a new layout thanks to enjoying another class member’s blog that used it, shoutout Coral for inspiring me to try something different. I felt like this week was more challenging because not nearly as many advertisements are done through print these days. Norwegian – “The flag of flags” This… Continue reading Print Marketing Analysis
Television Marketing Analysis
To be completely honest, I don’t really watch TV nowadays. I primarily utilize streaming services to watch shows and movies when I have the time, so I decided to analyze commercials that stuck out to me when I was more of a television connoisseur than I am today. I included one commercial that aired on… Continue reading Television Marketing Analysis
Explore Entrepreneurship & Innovation 