The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapter 4

Chapter 4: Is a Startup Right for You? Prior to reading this chapter/ book, I hadn’t put too much thought into what it would be like to work at a startup. Whether that be as the owner/founder or an employee within the business. The author goes on to explain that working for a startup isn’t… Continue reading The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapter 4

The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapter 3

Chapter 3: Prove It! The author described the Proof Continuum concept and used examples of his previous startup adventures to help show the different stages along the Proof Continuum and possible outcomes during each stage. The Proof Continuum “is a simple framework for determining the company’s stage and assessing whether it has the resources and… Continue reading The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapter 3

The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapters 1 & 2

Chapter 1: What is a Startup? I am curious to hear what your definition of a startup is. The book brought this question up and really had me questioning what my understanding was due to the overuse of the word across varying business backgrounds. The author had a very different definition than what I had,… Continue reading The Startup Lottery: Your Guide to Navigating Risk and Reward – Chapters 1 & 2

Engaging Professional Marketing Services

  I decided to continue working with the local non-profit Catman2 shelter for the Engaging Professional Marketing Services assignment. Catman2 is a private no-kill, cage-free cat adoption center located in Cullowhee, North Carolina (not far from WCU). Catman2 was founded by the Catman, Dr. Harold Sims, a retired college biology professor, and his wife, Kay, a retired school… Continue reading Engaging Professional Marketing Services

Outdoor Marketing Analysis

I had never considered everything that falls into the “Out of Home” or “Outdoor” Marketing category before this assignment. I used to think that out-of-home advertising was just billboards or airplanes with banners on them, when in reality they could be more interactive with consumers, even something like a sample stand at Costco. Hopefully, you… Continue reading Outdoor Marketing Analysis

Magazine Marketing Analysis

Burger King – Pennsylvania, Oregon, Aviano Burger King’s “Pennsylvania, Oregon, Aviano” Advertisement depicts 3 different Burger King locations on fire. Burger King is taking advantage of their reputation of being the fast-food chain that burns down the most locations and creating a humorous advertisement around them. Dark humor is an acquired taste, so this advertisement… Continue reading Magazine Marketing Analysis